Solutions :: Surveys and Focus Groups

Smart decisions are made after considering multiple perspectives and multiple insights. Ergo offers customized surveys and focus groups to aggregate the opinions of any class of expert, on any topic, in any geography. Our surveys elicit rapid qualitative and quantitative responses from respondents selected for their proximity to the topic of inquiry. Ergo analysts have extensive experience in survey design, and our methodology ensures that surveys yield quality responses.

The breadth and scope of our surveys allow for easy comparisons across countries, regions, or demographic groups. They can be conducted with experts online or through in-person "man on the street" information collection by our in-country teams. To gauge public opinion and receptivity to proposals, projects, or products, Ergo also facilitates the coordination and administration of virtual focus groups.

These focus groups enable us to bring to our clients the insights and perspectives of targeted demographic groups in any country in the world. Ergo also facilitates recurring focus groups to allow for longitudinal observations of shifting viewpoints and preferences over time or as a result of particular events. We have recently conducted extensive surveys on the construction industry in Lebanon and virtual focus groups on the future of political and economic stability in Iraq.

Case study: Economic Development in Lebanon