An executive from a telecommunications company engaged Ergo to conduct a thorough market landscaping of Nigeria’s rapidly growing cellular market. The client needed specific information to prepare a presentation on Nigeria scheduled for 10 days from the time she called Ergo. She had read syndicated industry reports, but wanted a near real-time assessment of the situation on the ground.

We worked with the client to develop a question set that squarely addressed her objectives, while our country teams engaged Nigerian telecommunications experts to share their insights. Our researchers designed the project to conduct a rapid market landscaping, collect market demographics, and gather critical local insights into both the regulatory environment and key forecasts.

In eight days our researchers conducted a series of interviews and surveys and compiled a report based on input from 13 leading Nigeria telecom experts. As a result of our study, our client was able to incorporate up-to-the-minute data and local insights into her presentation. Consequently. her company made the appropriate adjustments to its Africa strategy.