A major European bank asked Ergo to examine recent trends in the European payment card industry. The study included a detailed overview of the competitive landscape as well as forecasts for key markets in Europe.

Ergo's study enabled our client to develop a market entry strategy based on a thorough understanding of the competitive landscape, customer demographics, usage trends, providers, and technologies. We recruited a team of leading experts, including senior officials at European banks and credit unions, economists, and merchants, and crafted an in-depth quantitative and qualitative analysis from their insights.

Ergo's study enabled our client to gain a comprehensive understanding of the European payment card market, and how it is forecast to grow in the coming years. With this knowledge, our client was able to confidently enter the credit card, debit card, and stored value card market in several European countries.