A globally-oriented investment firm exploring opportunities in Lebanon sought to understand the effect of recent political turmoil on the economy and investment environment. Ergo was engaged to conduct an on-the-ground investigation of the impact of the instability on local businesses, the nation’s economic recovery plan, and the sentiments of ordinary Lebanese toward economic growth.

Ergo, led by our teams in Beirut, gained deep insights into opportunities in Lebanon through conversations with former cabinet ministers, senior banking executives, members of parliament, political scientists, economists, and journalists. We also used our in-country teams to conduct an in-depth man-on-the-street survey of ordinary Lebanese, to gauge their opinions about specific firms and products and Lebanon’s prospects for growth and development.

Our client gained a thorough, nuanced understanding of current and future opportunities in Lebanon, the state of its industries and economy, the condition of its infrastructure, and influential political and social dynamics. Our extensive statistical analysis of the survey data provided on-the-ground insights into various Lebanese consumer groups and their perspective on the economic difficulties facing local and global businesses, as well as their outlook on the future.