A technology-focused investment firm hired Ergo to help develop an entry strategy into the new and rapidly developing internet sector in Vietnam. The client sought both precise technical details on network specifications and capacity, information on current and future usage, and scenarios of potential market development.

Ergo created the most comprehensive study of Vietnam's internet connectivity and capacity to date, by harnessing the expertise of select senior IT engineers with intimate knowledge of the Vietnamese network infrastructure. To assess market prospects Ergo also culled unique insights (in one-on-one meetings and in Vietnamese) from a spectrum of government officials, internet usage analysts, local new media actors to understand the evolving interaction of internet usage and regulation in Vietnam.

Ergo delivered a detailed compendium of the equipment and network infrastructure comprising the internet backbone in Vietnam as well as an incisive study of the potential barriers and motivators to internet usage and growth. Our client was afforded a level of clarity on the sector that enabled them to confidently plan their business strategy in the short to medium term.